The product is a textbook titled “Principles of Marketing” written by Gary Armstrong and published by Pearson Education in 2017. It is a hardcover book measuring 3.9 inches in length, height, and width, with a weight of 3.5 ounces. This textbook falls under the subject area of Business & Economics, specifically focusing on Marketing/General. With a total of 736 pages, it provides comprehensive marketing principles and insights for students and professionals in the field. The book is written in English and follows a textbook format for easy reference and learning.
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